There have been many startups that take your Instagram photos from the digital world to the physical world including photobooks, canvases, postcards, etc. So it was only a matter of time that a company would come along that allows you to print your Instagram photos on…..marshmallows?
Yes you read right! Boomf, a London based company, is making social media a culinary experience or as they put it “confectionary for the digital age that is lickable, pokeable and sniffable” (although this might be competing with Facebook’s internet poke-ability). In case your smores are in need of an Instagram filter, Boomf prints nine Instagram photos of your choosing onto fluffy 4×4 cm vanilla marshmallows.
Boomf explains that their name is the sound that marshmallows make when they land on your doormat. Oh and get this! This company was co-created by none other than Kate Middleton’s brother James Middleton! Crazy.
Also, since they contain gelatin, Boomf are not halal (boo!). However, if you are ordering more than 20 boxes, they will make a halal batch for you. (Which is super nice, but at $26 a box its also super expensive
You can make Boomf marshmallows from your followers photos as well which also makes them a really cool and unique gift. I can think of so many of my Instagram loving friends who would love this! All in all, I think it’s a really cool concept.
P.S. La figue totally has an instagram and we would love to have you! Follow La figue @LaFigueetLolive
Image source: Boomf